Every ticket read. Every number a trend.
Reads everything.
Cavalry analyzes every customer conversation from the week, not a sample and not a survey panel. If a customer said it, it's in the dataset.
Compares before it concludes.
Every issue is measured against the prior three weeks, so each number arrives as a trend, rising, falling, or new, never a count without context.
Lands Monday morning.
The brief arrives by email with linked example conversations behind every finding, so any claim can be checked against the source. Every past brief stays archived in Cavalry, so any week can be revisited.
The only report that audits its own AI.
The report audits the AI's own week. It shows which playbooks ran, where high volume situations had no playbook at all, and where the wrong one fired. No other platform grades its own agent and hands you the findings.
The questions your content can't answer yet.
The five questions your customers asked most that the knowledge base couldn't answer, ranked by how often they came up. Answer one and the knowledge base article is created automatically. When there are no open gaps, the section disappears instead of padding the report.
See a week in the life of four brands.
The same report, four different verticals.
Every brand here is fictional. Each report shows the exact structure Cavalry ships: the issues driving contacts, why they matter, and what to fix.
Promo codes confusion Is eroding trust and driving support volume
29% of all support tickets this week were triggered by promo code or discount issues , up +11 percentage points vs. last week
- WELCOME10 and SUMMER20 not applying at checkout
- Sale items still showing full price in-cart
- Shoppers demanding post-purchase refunds for missed discounts
When promo logic breaks customer expectations, it drives up support load, erodes trust, and quietly kills conversion and margin.
- Audit promo logic for edge cases (e.g. code + markdown stacking)
- Clarify rules and expiry windows directly at checkout
- Add real-time confirmation when a code is applied (“20% off applied!”)
Shipping protection frustrations are fueling repeat support and lost trust
Shipping issues remain the top complaint, but now the real problem is how customers experience the protection plan.
- 314 tickets mention shipping problems this week
- 89 tickets reference a lost or missing package
- 91 tickets cite denied claims under the ShipSafe+ protection plan
- Most complaints involve delays longer than 15 days, which void coverage
When protection claims fail, it leads to multiple contacts per issue, escalations, and delays , all of which inflate support costs and reduce lifetime value.
- Extend claim window to 20–30 days
- Show clearer protection terms at checkout
- Send email reminders before coverage expires
Subscription surprise charges are driving cancellations and refund volume
58% of support tickets were triggered by subscription-related issues: unexpected renewals, difficulty cancelling, frustration over bundled SKUs.
- Users were charged $29 for an order they didn’t expect
- “I didn’t know I was subscribed” or “I thought I cancelled”
- Customers want to keep one product (like Deodorant) but are forced to cancel the full bundle
When customers feel blindsided by billing, it breaks trust, drives up support volume, and turns loyal users into churn risks , even if they like the products.
- Send pre-renewal reminders with clear pricing
- Make pause, skip, and cancel options easy to access in the portal
- Let customers modify bundles or reorder individual items
- Show subscription terms at checkout and in emails
Shipping delays and split-box confusion are driving cancellations and frustration
41% of all support tickets this week mentioned shipping delays, incomplete orders, or back-in-stock wait times , especially for LiftDesk Max.
- Customers discover 3+ week delays after purchase and request to cancel
- LiftDesk Max ships in two boxes, but often arrives on different days, causing “missing item” confusion
- Some customers ask to pay extra for faster or partial shipments
Unclear shipping timelines and staggered deliveries break trust early , driving up cancellations, duplicate tickets, and negative first impressions.
- Show expected ship dates directly on PDP and cart
- Add backorder warnings for high-demand SKUs
- Clarify “ships in 2 boxes” on relevant products
- Offer expedited or split-shipping options when delays occur